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Betting sign up offers in the UK

If you are based in the United Kingdom we have some great news for you – the world of betting sign up offers has never been bigger or better than in . As hundreds of brands have now flooded the market to get a piece of the UK betting action, sports punters like yourself can now take advantage of an avalanche of rewards for new customers. These offers can come in a variety of shapes and sizes, but for now, all you need to know is that these rewards provide you with an ideal opportunity to gamble without strictly using your own money.

We will be getting into all of that within this post, but firstly, why should you pay attention to a resource such as this one in the first place? Well, as we have mentioned above, there are a ton of betting brands in the market today. So, needless to say, there are some that stand head and shoulders above the rest. While it can be easy to find a bunch of reputable brands in the UK, it is then quite difficult to filter through and find the very best offers that are available. That’s precisely where we come into play!

Our team has tirelessly researched the market to find the hottest bookmaker sign up offers for you to take advantage of. Not only that, but our easy access links also give you instant access to the mentioned rewards. Does it get much easier or more convenient than that? We don’t think so – so before we continue, let’s run through some of the sites with the best betting new customer offers in the UK market today.

Ladbrokes: Easy up to £20 sign up offer

ladbrokes free bet 30

If you’ve bet on sports before, there’s a pretty strong chance that you are familiar with Ladbrokes. In fact, if you’ve walked down any major high street in the UK, you will have almost certainly seen one of their betting shops. This brand has been at the top of the UK betting market for decades, and since Ladbrokes transitioned online, its customer base has absolutely exploded. Of course, Ladbrokes also achieved such success by offering a great new customer offer – bet £10 get £20 in free bets.

If you do not currently have an open Ladbrokes account, you can grab this offer with no trouble at all. This will all be explained as we work our way through this post, but there are more brands available than just Ladbrokes.

William Hill: New customers are entitled to a £30 sign up offer

William Hill is another huge brand that you need to be aware of. These guys are on a par with brands like Ladbrokes in terms of size and stature, and with William Hill, you can bet on a wealth of different sports and markets. This brand is no stranger to new customer offers, and it is certainly no stranger to continued offers for its loyal customers. By signing up today, William Hill will grant you £30 in free bets once you have placed an initial wager of just £10. That’s a pretty solid reward we have to say, and like all other sports betting brands in the UK, there are no wagering requirements.

This is just another example of the many risk-free bets that online bookmakers are pumping out in !

Betfred welcomes new players with up to £30

betfred welcome bonus

Betfred is a top-tier betting brand that operates in the UK, there is no denying that. It has become famous for having one of the best online casinos in the land, yet some sports punters miss the fact that Betfred is actually a fantastic sports betting platform too. In fact, Betfred has one of the best deposit bonus incentives in the market, as you can grab £30 in free sports bets combined with free spins for its casino games too. It really is a win-win situation, and of course, signing up with Betfred takes no time at all.

Once you’ve made the most of these welcome bonuses, you’ll also enjoy the benefit of more than 30 sports to bet on, and hundreds of casino games. This is why we believe that Betfred is one of the best brands out there in .

Coral: up to £20 free bet

coral welcome offer

Coral is a brand that has always been floating around with some of the major players in the market, yet this year it seems to have really raised the bar in the bonus department. Coral has a fantastic sportsbook sign up offer with £20 in free bets available from just a £5 initial wager, yet it also has sign up bonuses for many of the other products that it supports. This includes sign up offers for bingo, poker, casino, and a couple of others. To make things even better, Coral is one of the most reputable brands in the UK today, so when you are using the site, you can be comfortable with the knowledge that you are using one of the best.

You can grab those new customers free bets through the Coral desktop site or through its mobile platforms – it’s completely up to you.

Sky Bet: the most famous free bet bookie

skybet sign up offer

Sky Bet has become famous over the years for its association with some of TV’s most entertaining characters – think the likes of Chris Camara, Jeff Stelling, and many others. You are probably aware of the unreal promotion that Sky Bet runs every single week, which gives players the chance to win up to £1,000,000 by predicting six scores correct on a Saturday. But besides the entertainment value and large rewards for existing layers, Sky Bet has some solid sign up offers on the table.

In fact, when you compare the number of free bets that you can get for the initial wager requirement, this is one of the largest in the UK for sports betting customers. At the time of writing, Sky Bet is handing out £30 in free bets for just a £5 initial bet, which is just massive. Just like some of the other brands on this list, Sky Bet has many other products that you can use besides sports betting. This includes a rather densely populated casino, poker, live casino, and even bingo games.

888 Sport: Get up to £30 when you sign up

888 sport sign up offer

888 Sports is a majorly successful brand in the UK, and indeed throughout the world. It has gained significant recognition through its partnerships with top-tier football teams, which is just one of many signs that shows the prestige and trustability factor of 888 Sport. Naturally, this brand is particularly welcoming to new customers, with £30 in free bets instantly on offer for those who deposit and wager £10 in the sportsbook.

If you do choose this brand, you’ll be treated to some of the best odds in the industry, especially for horse racing and football. In addition to this, you can live stream plenty of action for many other sports.

Choosing the right sign up offer

betting sign up offers

As you are now fully aware – there are loads of sign up offers for you to choose from in the United Kingdom. But with such a variety on offer, you may be wondering just how you choose the right one for you? This is what we wanted to address in this section, and there is actually quite a bit for you to consider, so let’s get right into it.

Deposit and wager requirement

To put things simply, you don’t want to try and claim a bonus if it demands a significant investment on your part to begin with. That’s not what sign up offers are all about – you basically want to get as much as you can for as little spend requirement as possible. For example, if there’s a £50 welcome bonus on the table but you have to deposit and spend £50 to get it, it’s not exactly what we would consider being ‘player-friendly’.

However, if you find a bonus where you can get £30 in exchange for just a £5 bet, then this is where you can find real value in the bonus. You could effectively create a list if you really wanted to by checking which brands give you the highest (in monetary value) rewards compared to the lowest wagering minimums. Not only does this reduce the associated risk taken on by yourself, but it also helps you to get things started with plenty of free bets, which is what we all enjoy.

Wagering restrictions (if applicable)

It’s quite common to find online sports betting providers that do not assign any wagering restrictions to a players first sports bets, but it’s definitely worthwhile making sure that this is the case. To find out if this holds true, you simply need to check out the terms and conditions of any offer, as this information should be easily accessible. With that said, providing that you make sure that the sportsbook welcome offer is as you would like it to be, it’s often the case that online betting brands will hand out sign up offers for other products on the site. This is where wagering restrictions will likely play a much larger part of your decision.

Wagering restrictions indicate how much of your own funds you will need to wager before winnings from a bonus can be cashed out. Basically, the lower the wagering restrictions, the better the bonus will be, as the time frame from winning anything to actually cashing out your money is significantly reduced. There are even brands today that offer new player sign up offers with zero wagering conditions, which is obviously the best type of offer you can find.

Legal and licensed brand

Before you even consider taking advantage of any kind of welcome bonus, you need to make absolutely certain that your chosen brand is licensed and is operating legally. This is usually identified by proof of a gambling license at the bottom of the page, and in the UK, this license should have been issued by the UK Gambling Commission. If you are ever unsure of whether the license that you see is legitimate or not, you can always head across to the UKGC website and manually type in the license number.

To keep on the right side of caution, we would encourage you to stick to some of the most reputable brands that we have identified on this page. These brands have been in the business for decades already, and they have all been tried and tested by our team. Not only that, but they are trusted by thousands of active members that currently enjoy sports betting and online casino play in the UK.

Whether the offer is ‘risk-free’


Risk-free bets, sometimes referred to as ‘moneyback offers’, are often the best kind of sports betting bonuses that you can find. Obviously the term risk-free is pretty appealing for most people, but let us explain exactly how this works. If your first bet is risk-free, this can often be because a site promises to refund your wager if the bet loses. For example, if the sign-up offer gives you £10 in free bets and it is part of a moneyback offer, you have absolutely nothing to lose by placing your first wager. If you win, you’ll receive the profit, and if you lose, you’ll get your cashback – simple.

While moneyback offers are strictly the only risk-free bets that you can make, there are other ‘bet and get’ offers that are close to being risk-free. For example, if you had to wager £5 in order to receive £30 in free bets, the only part of this bonus where you stand to lose any money is with the initial £5 wager. This is because the remaining £30 that you are gambling with isn’t strictly your own money, so you do effectively have nothing to lose.

The final type of risk-free offer you can claim is when you see any no deposit offers on a site. The clue is essentially in the name for how this works. Basically, you can receive some no deposit free bets without funding your account with a single penny. The only catch with these is that you might then find maximum winning limits and even high wagering conditions, but that all depends on the individual site.

If the offer can be claimed on a mobile device

This is something that many brands have started to incorporate, but it’s always worth double-checking, especially if you’d prefer to play from your mobile rather than from a desktop device. This isn’t just true for the betting new customer offers either – it’s also true for the range of existing player offers that follow the initial bonus. Such offers can usually be redeemed through a native mobile app, but they can also be claimed through the mobile site if you do not want to install the native app for whatever reason.

Claiming a welcome bonus 

When you are feeling ready to claim a welcome bonus of any kind, the first thing to pay attention to is whether any promo codes need to be applied to grab the offer. You might see websites that advertise ‘betting promo codes’ in order to grab an offer, but the only way to check and see if these codes actually work is to head to the site and sign up. This might sound like quite a bit of work, but you can also head directly to the site that you are thinking of registering with, and if codes do apply to the bonuses, this will usually be indicated within the description of the offer.

Promo deals are not just open for new players either, for they can often be redeemed by existing players as a way to continually extract value from a site. So, with our introduction to betting promo codes out of the way, let’s actually identify how you can take the initiative and grab the bookmaker sign up offers in the UK.

1 – choose a brand

The very first thing you need to do is browse through the available brands that have welcome offers for you to use, and essentially you need to decide on one. Since you are based in the UK, there is a wealth of brands for you to choose from, and there’s absolutely no rush when deciding which one is right for your needs. It might be the case that you want to choose a brand based on the welcome offer alone, or it might be the case that you want a brand that has a sportsbook combined with casino games.

Naturally, everybody has their own set of specifications that they want to see with a brand before signing up. That’s why we say that you should take your time, investigate a site thoroughly before deciding that it is right for you, and then look to sign up when you are confident that you have made the right choice.

On the subject of signing up, that is the very next step in the process, so here’s how you do it.

2 – open a new account

Every single bookmaker in the UK requires that you open a new account before you can place any bets on the site. This is just standard protocol, so of course, you will need to go through a registration process just like everybody else. The good news is that these registration processes are not particularly lengthy and they certainly aren’t too intrusive. You will simply need to provide personal details including your name and address, and then create a username with a password that will grant you access to the site.

Just note that when you are signing up, you may be asked to specify what kind of sign up offer you wish to claim, especially if there are several options for the same product. This will always be specified when signing up, and if necessary, you’ll also be given the chance to enter any betting promo codes that apply to the offers. As we say, this will always be shown for you, so there’s no need to worry about this too much.

3 – use the welcome bonus within the specified timeframe

Once you actually get credited with the welcome bonus, regardless of whether this is a bet and get offer, free spins, or a deposit bonus, you must use it within the allocated time frame. If you are unsure what this timeframe actually is, then we highly suggest that you check out the terms and conditions of the offer, as this is where all of the small print is contained. Here you will find what the expiration date is for the bonus, what the wagering requirements are, and whether there are any other restrictions on the bonus that you need to be aware of.

If your welcome bonus is relatively flexible, then we could encourage you to experiment with the games and/or sports markets that the bonus applies to. This will allow you to explore the site and really get a taste for what kind of online betting excites you the most.

4 – continue to hunt for existing player offers

Once you’ve taken advantage of the bookmaker sign up offers, you are then reliant upon existing player bonuses, occasionally referred to as ‘reload offers’ for extra value. There will almost always be a section of your brand’s website that is dedicated to promotions/bonuses, and here you will be able to source all of the information you need. To make things even easier, we would recommend that you opt-in for marketing materials so that you receive notifications of when new bonuses become available. This is even easier to do if you actually download the native app for a site, which can usually be installed on Android or iOS devices.

Just like the sign up offers that we have discussed throughout this post, existing player offers can come in a variety of forms. You might find casino bonuses, sports betting offers, and even bingo bonus offers – it all depends on the site that you are signed up with and what products it has available.

5 – repeat the process for alternative brands

Having run through the four standard steps for claiming a sign-up offer with any online betting site, we would like to present you with some good news. Since the UK is full of betting brands that have bonuses on the table, you can sign up and take advantage of as many of them as you wish. You are completely unrestricted in this sense, so even if you were to only stick to the bookmakers we have recommended in this post, that is still an offering of more than £100 in free bets for you to use.

Given that your phone and desktop device will now save your usernames and passwords too, it is even easier to keep track of than ever before. This is a strategy that many sports bettors and online casino players use to gain exposure to as many betting sites as possible, and if you wanted to do the same – you can.

Just to reiterate, however, we would highly encourage you to stick to the advice that we have previously given before signing up and trying to use a welcome bonus on any site. You always want to make sure that the site is operating legally, that the bonus is player-friendly, and that it is easy to obtain in the first place. If all of these measures add up, then you can easily go ahead and claim the offer with complete peace of mind.

What kind of offers can you expect to see

We’ve touched on bookmaker sign up offers in great detail throughout this article, however, let’s now dive in and identify the specific offers that you can expect to claim. While sports betting is arguably the most popular product for players to claim free bets and other incentives, there are other products in the market today that you can also claim bonuses for. We have discussed each one in detail through the information below.

Deposit bonuses

This is one of the most common forms of bonuses that you can find with online bookmakers today. Basically, a deposit bonus will be given as some form of ‘matched offer’, and it is typically given as a percentage of the deposit value. For example, if you see a 100% deposit match offer available, and you decide to deposit £20, then your chosen site will add a further £20 to your bonus balance following a successful deposit. These kinds of offers usually have a minimum deposit requirement for you to be eligible, although it is rarely very high.

Just be sure to thoroughly read through the terms and conditions of the offer too, for you need to know whether the matched funds can be used on sports betting, casino play, and anything else.

‘Bet and get’ offers

This type of offer has an extra step to it compared to the deposit matched bonuses discussed above, With a bet and get offer, you will firstly need to deposit a certain amount of money so that you trigger the bonus in the first place. After making this deposit, you will then need to go and spend this money by either betting on sports or playing on a selection of the casino games. Only once you have wagered this money will the bonus be applied, so in essence, this type of bonus carries slightly more risk than the deposit match bonus mentioned earlier.

An example of a bet and get offer would be for a sportsbook sign up bonus where you need to bet £5 in order to receive £20 in free bets. The less you need to wager initially the better the bonus is, as it is only your first bet where you actually take on any risk at all. Beyond that, you are simply gambling with the bonus funds that you receive as part of the offer.

Free spins

Free spins are one of the most popular casino bonuses that you will find. Of course, this bonus gives you a nice shot at spinning the reels on some of the hottest video slots around, and you won’t be risking your own money given that the spins are ‘free’. You might need to wager a set amount of money before you actually receive your free spins, but after that, anything that you do win is yours to keep. Just be aware that with free spins bonuses, there are often wagering requirements and other factors that you need to pay attention to.

For example, free spins will always carry a fixed monetary value per spin, and this can range greatly in the UK. Sometimes the value per spin might be 1p, and sometimes it might be as high as 20p, but this will be shown in the terms and conditions. On top of this, your free spins might only be eligible for select games, and there could well be wagering requirements that are in excess of 20X. So that you are fully aware of the true value of free spins offers, be sure to consult the terms and conditions first.

Insurance bonuses

Insurance bonuses are another highly popular type of promotion offered by online betting sites. These can sometimes be described as moneyback offers, and they can be tailored for both casino play and/or sports betting. In the world of sports betting, an insurance bonus would often come in the form of ‘first bet protection’, meaning that if your first bet does indeed lose, you’ll get a full refund from the site. This is obviously advantageous as you effectively cannot lose on your initial bet, but this bonus can also be utilized by casino players too.

If you find an insurance bonus for casino gaming, you’ll likely be offered cashback on net losses for a certain time period. This can range from anywhere between 10% and 50% in most cases, and the time period that it applies to can sometimes be just 24 hours, but it can also be up to 48 hours. This will naturally vary from site to site, and full details will be given in the terms and conditions.

Matched betting offers

This form of bonus is a little different from the others, but it’s still a valuable form of bonus nonetheless. For example, say that you bet £10 on your initial sports bet, if you see that a site has a matched bet to offer, you might then find that the value of your wager is then £20 instead of the initial £10 that you put on. This kind of bonus is far less popular and common than the others, but you do find them from time to time.

Big sporting events with free bets

sports betting choice

The beauty of bookmaker sign up offers and any kind of new customer free bets are that they will always be there, regardless of the time of year that you sign up. However, once you’ve registered for a new account on any site and burned through the sign-up bonus, you are then naturally dependent on reload bonuses as you are no longer classified as a new customer. Reload bonuses are far more frequent for sports betting than they are for casino gaming, and this is largely because sporting events are happening all year-round.

With this said, we would like to draw your attention to some of the biggest sporting events of the calendar where you can expect to find free bets and other exciting bonuses.

Champions League football

As one of the most prestigious competitions in sport, the Champions League is an event that is heavily favored by bookmakers for handing out fresh bonuses. Of course, the competition starts quite early on in the season with a round-robin format, and then eventually we reach the knockout stage after Christmas. While the Champions League is taking place, bookmaker free bets are particularly frequent, and if you have accounts with multiple sites, there will be plenty of value here.

The Masters – Golf

It would be fair to say that golf isn’t for everyone, but if you do enjoy watching it on TV and you enjoy free bets (as we all do), The Masters is an event that you do not want to miss. This is the most important golfing event of the entire year, and the world’s best come together to battle it out for the right to wear the famous ‘Green Jacket’. The event usually takes place in April time, which is actually a particularly busy month for large sporting events anyway, with The Masters being one of the biggest.

NBA Championships

Once the NBA regular season reaches its conclusion, the teams then go into a post-season tournament where they face off for the right to lift the NBA Championships trophy. The greatest thing about this tournament is that there are loads of games, and they take place incredibly frequently. Needless to say, this fast-paced sport goes hand in hand with some awesome bookmaker bonuses!

Grand National horse racing

The Grand National is arguably the biggest horse racing event of the UK racing calendar, and millions of pounds can sometimes be bet on this race from all over the world. If you have accounts with online sportsbooks, it is pretty much a guarantee that you’ll find plenty of bonuses available. These can consist of free bets, cashback incentives, and a whole bunch of other rewards. This race is held in April at the famous Aintree Racecourse, and we would highly encourage you to mark this date on your calendar.

Grand Slam tennis

Grand Slam tennis tournaments are always a major attraction for sports betting bonuses. There are four of these huge tournaments held throughout the year, starting with the Australian Open in January and going through to the US Open in September. Bookmakers love handing out free bets for these huge events, and there’s plenty of top-level tennis action for you to watch through live streaming services at the best sites.

Conditions of claiming new customer offers in the UK

Since the UK betting market is exploding with sign up bonuses, your mouth is probably watering with anticipation and excitement to make the most of them. While we agree – it is a particularly exciting time to be involved with betting in the UK, we do need to make you aware of the conditions for betting in the UK too. There are just a couple of conditions that you must meet if you are to create an account with an online betting site and grab these offers:

  • Be over the age of 18

The legal gambling age in the UK is 18, whether you are physically going into a betting shop or betting online. This is actually one of the lowest age requirements in the world, and when you do sign up with an online provider, you’ll be asked to provide proof of age. This is quite easy to do, as you’ll simply be asked to send through a photo of your driving license or passport to clear things up.

  • Be a resident of the UK

The second condition you need to meet is that you must be a resident in the UK to be able to register with UK based sites. Of course, if you were born in the UK and have lived there all of your life, you will have no worries on this account. But just like the age requirement, you might be asked to send through proof of your address.

What you can do after grabbing your welcome bonuses

Having signed with one (or more) of your chosen betting sites, it is then time to really have some fun. We recommend that you stay on the lookout for major sporting events and mark them on your calendar so that you can get some wagers rolling. We also recommend trying the various products of your chosen site, as this will always keep things fresh and interesting for you. With that said, we’d like to conclude by encouraging you to gamble responsibly, and always – keep things fun!